John Licata is a seasoned leader with over 30 years of executive experience in the footwear and business consulting space, leading brands and large, diverse teams. John has worked closely with big retailers like Nordstrom, Amazon, REI, Target, Dick’s Sporting Goods and Walmart, as well as with hundreds of independent retailers and business owners. He has worked at an executive level for household brands such as Stride Rite, Saucony, Sperry, and Naturalizer. As a subject expert in kid’s footwear, John has launched nearly a dozen kid’s footwear brands to the market and most recently led the repositioning and turnaround of the Stride Rite brand globally.

“During a meeting early in my career, while working on the Stride Rite brand, the president of a prominent department store chain operating a preeminent children’s footwear business asked us, ‘Does anyone make money in the kid’s shoe business?’ I knew then that the kid’s segment was the most challenging and takes a special set of skills, know-how, and experience to deliver on revenue and profit growth.”

Since 2020, John is helping footwear brands raise capital, increase distribution, revenue, profitability and brand awareness, while coaching entrepreneurial business owners on how to scale and grow their teams. John has real world experience and can help make a difference in your business, achieving your goals, and collapsing time.